"Saint Bob's latest rant creates a storm in 'ugly' town of Margate", the headline in today's Independent newspaper.
The paper writes: "The latest target for the outspoken anti-poverty campaigner is not a national leader or a failed state. It's much closer to home than that. He thinks Margate is ugly!"
The leader of Thanet council, Sandy Ezekiel, challenged Geldof to "spend some time in the town to find out about our regeneration programme" and said the former Boomtown Rats singer would be "an ideal figurehead to help support the drive to revive the fortunes of the resort". He said: "I can't believe somebody of Mr Geldof's stature is saying that Margate is ugly. Of course there are deprived or derelict areas, but we have some of the most beautiful beaches in the country too. Once he's seen those, I'm hopeful Mr Geldof will become a champion for our town. Sir Bob has great connections and knows the value of sustained commitment to a cause – that's where we are with Margate.
"Its regeneration is an important ongoing plan and I am sure Sir Bob would appreciate our ambitions. I'd be very happy to show him around and tell him what we are doing."
This is a story that may run-on for some time and who knows, Sir Bob might accept and become a 'Champion' for the town. Now there's a thought! Rumour has it though that Ramsgate, not to be outdone, is lining-up U2's 'Bono', a potential ambassador of almost equal tact to Mr Geldof.