Conservative Party leader, David Cameron, is expected, next week, to reveal radical new ideas as part of a broader plan to encourage the 3.1 million people in long-term unemployment back to work. If he is the next Prime Minister, then such proposals, will without doubt, have a visible impact on areas of higher deprivation and unemployment, which include Thanet.
In a Green Paper on welfare reform, to be launched in Brixton on Tuesday, he is also expected to say that he has not ruled out controversial plans to place time limits on some benefits and will also propose a "screening" regime to identify fraudulent claimants of invalidity benefit, cutting benefits to people who refuse to make themselves available for work and forcing lone parents to seek employment once their youngest child reaches the age of four.
The social security budget currently costs £140 billion a year and estimates puts its fraudulent element as high as 30%.
Both Tony Blair, before he left and Gordon Brown, more recently, announced plans of their own to deal with the problem of long-term unemployment but with a generous welfare state, unemployment, is hard to solve.
By widening access to university education and by growing the size of the public sector dramatically, the Labour government has managed to paper-over one part of the employment problem, although the ultimate consequences will be seen in the approaching public-sector pensions black-hole and a generation of student debt and a dilution of standards at the academic level. However, with maybe as many as a million new workers from Europe now competing for the jobs that the long-term unemployed refuse, I find it hard to see how any policy from any party, is going to have the required impact on the hard-core unemployable.
What jobs exactly are they going to do I wonder? More importantly, with next week's GCSE education results predicted to show that numeracy and literacy figures are even worse than before, what jobs can they do?
It's a problem that defies an elegant solution but one, when one considers the need to grow and sustain our own local economy, needs a campaign, that actually works and which doesn't hit the poorest and most vulnerable hardest.