Ocado.com, the ecommerce and home delivery arm of UK supermarket chain Waitrose, has got itself into a little difficulty with the following irresistable, email money-saving offer to one customer:
"Thank you for your recent Ocado order. We're always looking at ways to improve our service. We know that you have recently placed another order with us and therefore we wanted to remind you that you are closer to your final reward.
We hope that you will continue to love our colour coded bags, friendly delivery staff, fantastic Waitrose food, and convenient one hour delivery slots, but we thought it would be nice to introduce you to our service by offering you a gift to say thank you.
Remember all you have to do is keep shopping at Ocado.com. It's as simple as that. Just place 129 orders over £90 between now and 21st October and in your 130th Ocado order we will deduct £30 off your delivery."
This work out at £11,700 of groceries, and Ocado has confessed the email was mistake but that it had been sent to just a few customers and once Ocado had realised the error, it sent a further email apologising for the outrage.
As 'The Register' points out, at "Ocado today, £11,700 will get you 6,500 Mr Kipling Deep Filled Bramley Apple Pies (currently on a two-for-£1.80 special offer), or a staggering 123,157 150g bags of Werther's Originals."