Monday, April 24, 2006

Naked Conversations

I once had the privilege of standing in for friend and columnist John Naughton in the Observer and John, another early “Blogger”, has written an interesting essay on the importance of the Weblog to business. However the same argument might be true of any other organised activity, up to an including politics:

Blogging is 'the most powerful two-way internet communications tool yet developed' and is growing at an astonishing rate (one new blog every second). Increasingly, new bloggers are not teenagers talking about acne and angst, but workers talking about business. 'Chances are,' Scoble and Israel write - in their book “Naked Conversations”- , 'that if people aren't talking about your company in blogs today, they will be soon. You would be wise to join these conversations, if only to thank those who sing your praises or to correct factual errors. If you ignore the "blogosphere" you won't know what people are saying about you. You can't learn from them, and they won't come to see you as a sincere human who cares about your business and your reputation.'

Read on.

5 comments:

Anonymous said...

Is this the computer version of the 'suggestions box' that customers can access? Got to be healthy for any enterprise, unless yuo are a caravan site owner who doesn't like critical comments according to a thread below. The problem is one of insecurity. Dialogue in any form has to be healthy.

Anonymous said...

I think that blogs concerning work are a vary dangerous idea, I can only see bitter and twisted employees such as myself referring to the competence of their managers and colleagues. I think it is an avenue that people should avoid, particularly as my bosses are money grabbing well I wont go any further except to say that the directors of the company which I work for made sure they looked after themselves when the company was taken over and forgot the hundreds of employees who made the business.

Anonymous said...

I think that blogs concerning work are a vary dangerous idea, I can only see bitter and twisted employees such as myself referring to the competence of their managers and colleagues. I think it is an avenue that people should avoid, particularly as my bosses are money grabbing well I wont go any further except to say that the directors of the company which I work for made sure they looked after themselves when the company was taken over and forgot the hundreds of employees who made the business.

Anonymous said...

I think that blogs concerning work are a vary dangerous idea, I can only see bitter and twisted employees such as myself referring to the competence of their managers and colleagues. I think it is an avenue that people should avoid, particularly as my bosses are money grabbing well I wont go any further except to say that the directors of the company which I work for made sure they looked after themselves when the company was taken over and forgot the hundreds of employees who made the business.

Anonymous said...

I think you make the point well anon of 8.35, 8.42 and 9.35 but the system probably didn't show you it had it first time!
Why shouldn't bosses hear what you might have to say? It gives them a chance to put points; counter misinformation and listen to what people are really thinking and are worried about. Autocratic weak leadership has everything to fear about being told a few home truths but good leaders and managers would welcome it.